What is often the most visual way for small business owners to, communicate their brand across their target market? If your answer is the brand logo, then you’re right.
In this digital world, even brick and mortar businesses are going online and setting up ecommerce websites to reach more of their potential customers, as well as stay on top of the game. But an online store or service is not complete without a logo which helps a business be recognized, that is why great logo design is necessary.
It’s not easy to find professional logo designers that can provide quality work and do justice to your company’s vision. Here at LogoSpring, we want to help you determine the factors in choosing the right logo design (and designer) for your company.
1. Write down your company information
The first thing a logo designer should ask you is your company info. The company information should include:
Industry or niche
Description of the service/s
Vision and mission of the company
Strengths and weaknesses
Target market (include geographic and psychographic)
Why should the logo designer need this information? In order to create a logo that suits your brand, designers need to understand the brand.
2. Choose a logo designer carefully
Taking the cheap road in logo design creation often turns out to be more expensive in the long run. There’s a reason why they’re cheap; it is either a copy or very low quality. In the end, you will only appear cheap and will eventually need to hire another designer. So, it is better to save yourself some trouble and hire someone who can give the best value for your money.
Choosing a logo designer
Ask for a design portfolio – most professional designers have websites to showcase their work to give you a hint on the quality of their designs.
Check their previous clients – most showcased works on the website are linked to client websites. Contact 2-3 clients who can vouch for their work.
Discuss the details – make sure that the contract stipulates the details of the work (e.g., number of design variations and revisions and deadlines).
3. Read a few design-focused blogs
You need to know a few general design guidelines in logo creation to help you decide whether what’s in front of you is what your company needs. This way you can freely exchange ideas with the designer in realizing the logo design you truly want. Believe me, designers need your guidance too.
4. Communicate openly with your designer
Let’s understand one thing – you’re hiring a designer because they have the expertise you need. In that case, give them the freedom to do their work and refrain from always having a hand in every aspect of the design process (while breathing down their neck).
5. Get a copy of all the design files
One can’t be too careful when it comes to these things. Your designer can quit tomorrow without notice, and you’ll be left with pixelated logos that are useless. It is better to make sure that you are provided continuously with the design files, so a new designer can quickly pick up where the last one left off.
It doesn’t matter if you are a small or big company. Every brand needs a visual representation to serve as the frontliner, in this case, your company logo.
If you want to get started with your logo design, we'd be happy to assist you! Just fill out our comprehensive logo design questionnaire for our team to review.